gabrielleedit - 11 Feb 2019



Dayinsure, the UK’s premier provider of online, short-term vehicle insurance, has signed as the Official Title Partner for Great Britain’s high-profile round of the FIA World Rallycross Championship (World RX) presented by Monster Energy.
Staged at Silverstone – the home of British motorsport – the Dayinsure World RX of GB takes place over the 25/26 May Bank Holiday weekend as the main attraction at the SpeedMachine Festival. In addition to its World RX of GB title partnership, Dayinsure will be an Official Partner for SpeedMachine in 2019.

Created in 2017 by World Rallycross Championship promotor IMG, SpeedMachine Festival has revolutionised traditional motorsport by creating the ultimate adrenaline-fuelled weekender, fusing World Championship action with star music acts, street food, eSports, family entertainment and more. The event’s debut this year welcomed more than 27,000 visitors.
World RX Managing Director for IMG, Paul Bellamy, said: “We are excited to be partnering with Dayinsure as we bring World RX of GB back to SpeedMachine Festival for another weekend of action-packed and high-octane entertainment in 2019. With Dayinsure’s support, we have even bigger and more exciting plans for the eagerly-anticipated follow-up at Silverstone.”
Dennis Ryan, Dayinsure’s Founder and Chairman, said: “We have thoroughly enjoyed our involvement with Wales Rally GB and during that time our business has gone from strength-to-strength – now we are building on that success by introducing the benefits of Dayinsure to a new, younger and more dynamic generation of customers.”
“For fast and furious action, you really can’t beat World RX – it combines all the thrills of racing and rallying in a short, sharp format delivering electrifying, edge-of-the-seat entertainment for hugely passionate fans. Add in all the amazing attractions of SpeedMachine Festival plus the kudos of Silverstone, and it’s easy to see why all of us at Dayinsure are so enthused by this far-reaching new partnership with IMG and World RX.”
As part of its title partnership, Dayinsure will provide a great selection of fun-fuelled activities for the tens of thousands at Silverstone, as well as assisting in boosting event promotion with creative initiatives.